VezaTalks 001: Stefan Katanic

1. Let’s Meet Stefan

Stefan Katanic is the founder and CEO of Veza Digital, a full-service growth marketing agency that specializes in helping SaaS and B2B brands achieve their marketing goals. He has grown the company from the ground up, without the help of external investors. Through bootstrapping and perseverance, the agency has been recognized for its performance and services. It is a well-established and globally reputable agency in the industry.

Stefan is a successful entrepreneur with a strong understanding of the marketing landscape. His agency has a global reputation for delivering results for their clients and his vision and leadership has played a major role in the company's success.

2. The Podcast Adventure

VezaTalks was an idea that was born out of the collaboration and brainstorming of innovative thinkers, and its purpose is to share this mindset with the digital agency world. Stefan is passionate about working with like-minded individuals and wants to spread this approach within the industry.

Stefan believes that there is a lot of value to be gained by creating a community around digital topics and that this podcast can serve as a valuable source of information and inspiration for people in the industry. Stefan made sure to put the effort into making the podcast high-quality and engaging to keep listeners coming back.

Having gained a lot of his own knowledge and experience in the field over the past six years he now wants to use this podcast as a way to share that knowledge with others to improve their skills and share ideas with a wider audience.

3. Understanding Who Your Customers Are Is The Core Of Any Digital Business

Having recently come back from an excruciating business trip that took him from Europe to Canada and the US, all the way to Asia, Stefan explained that it is important for him to meet with clients in person to build relationships and understand their needs. He believes that in-person meetings are crucial for building trust and understanding the nuances of a client's business.

“While discussing client's current projects and how my company can help support their goals, I also had the opportunity to visit their offices and see how they operate, which helped me to better understand their needs.” -Stefan

Stefan believes these types of productive trips will lead to more business for his company in the future. Have face-to-face meetings with clients to better understand their goals and how you can help them achieve them and build strong customer relationships.

He explained that if you want to understand what you can do to help the brand reach its goals. It's important to remember that when clients hire internal teams, they have high expectations for achieving their goals. Specifically, they are interested in finding ways to drive more revenue, generate leads, or even create an award-winning website. It is your duty to help the client understand just how your team can do it for them.

4. How Digital Agencies Can Step Their Own Game

Your digital agency must provide clients with value. Stefan suggests understanding the needs of your clients and what specific expertise, experience, and resources may be required. It is about being prepared from all angles of any potential project.

In the digital marketing industry, there are many ways a company can set itself apart from the competition. Some potential areas where a company might have an edge include:

• Proprietary technology: If a company has developed its own software or tools that give it an advantage in the market, this could be a significant differentiator.
• Expertise in a specific area: Having a team of experts who specialize in a particular area of digital marketing, such as SEO or social media advertising, can set a company apart from competitors who have a more general focus.
• Personalized services: Many companies in the digital marketing industry offer similar services, but a company that can provide a highly customized approach for each client could have an edge.
• Strong client relationships: Building strong, long-term relationships with clients can be a major competitive advantage in the digital marketing industry.
• Strong portfolio: Having a strong portfolio of past clients and projects can help to demonstrate a company's experience and expertise in the field.
• Strong team: Having a team of well-skilled and experienced people can help to deliver quality work and maintain a good reputation in the industry.

Ultimately, Stefan recommends identifying the unique strengths of your company and emphasizing them in your marketing efforts can help you stand out in a competitive market.

“Traveling and meeting new people can be a great way to gain a global perspective, and it can also be a source of inspiration and motivation for personal and professional growth”. -Stefan

5. An Insight To Success

Stefan gave this piece of advice, to have success as a digital agency you need to focus on the motivation behind starting your own digital agency. What is the purpose of starting a digital agency besides making money? You need to provide a more comprehensive and personalized service to clients, and stay ahead of industry trends by actively researching and understanding the needs and goals of each individual client.

This approach can set your agency apart from others who may not put in the same level of effort to truly understand their clients and anticipate their future needs. Additionally, it seems that the focus is not solely on making a profit, but on providing value to clients through this personalized and forward-thinking approach.

In Conclusion

Stefan left us off with this message, having a global perspective is important, as it allows us to gain a broader understanding of the world and to learn from different cultures and perspectives. Stefan’s goal with the VezaTalks podcasts and blogs is to provide an inside look into the experiences and insights of successful entrepreneurs and to inspire listeners who are interested in starting or growing their own businesses.

VezaTalks aims to offer valuable insights and inspiration to help you navigate both the challenges and opportunities of digital entrepreneurship. Watch the Podcast now!